MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and s